Happy Valentine’s Day! First and foremost, I want to express my “love” for all of my followers, myCUmortgage colleagues and family and friends back on Amicitia. While we don’t have any celebration similar to Valentine’s Day on my home planet, I understand the value of letting those around you know how much they’re loved and appreciated!
Love has to be one of the most curious emotions you Earthlings express. There are many different levels and types of love, from romantic to devotional to appreciation. You can love many different things in many different ways, and one thing I’ve grown to truly love on your planet is credit unions.
We’ve previously talked about the credit union way and taking superior care of your members, particularly as it relates to home loans. And that’s exactly what I want to discuss today—why credit unions and their members should love a CUSO for their mortgage business.
A CUSO is a Credit Union Service Organization focused on various credit union services, one of which is mortgage lending. So what is there to love about a CUSO that offers mortgages? Well, let me tell you!
In addition to the cooperative foundation of the organization and its can-do credit union attitude, there are ten very important reasons that I feel mortgage CUSOs deserve the love.
- Being credit union-centric, a mortgage CUSO helps more of your members with their home financing, period. This, of course, is a great thing, but how do they do it? Keep reading…
- They handle the heavy lifting on the back end so that you and your credit union can maintain your focus on what is most important—your members.
- They live and breathe “the credit union way,” always providing excellent service throughout the mortgage process, from application to payoff.
- They are experts and leaders in the mortgage industry and pass that knowledge on to your credit union through proactive training and best practices.
- A mortgage CUSO can assist you in marketing your mortgage services to your members. One of the primary reasons members don’t go to their credit unions for home loans is that they don’t realize they provide them. A CUSO can help change that.
- Digital solutions are available to help your credit union stay in front of your members while communicating and interacting with them in the ways they most desire.
- Dedication to the credit union way means CUSOs are obsessed with delivering super timely feedback and processing throughout the mortgage process.
- Government loans are a great resource for your members—a CUSO can shred the perceived red tape often associated with these loans while maintaining regulatory compliance across all mortgage operations.
- If you want to start offering mortgages or grow your current mortgage operations but don’t have the resources, a CUSO can assist on various levels per the needs of the credit union, including origination, underwriting, closing and servicing.
- A CUSO acts as an extension of your mortgage team, bridging internal resource gaps with their lending and servicing experts.
At the CUSO I’m most familiar with, myCUmortgage, they not only fulfill these ten lovable points but are also obsessed with making their credit union partners GREAT mortgage lenders. There is a lot of love they share with their partners, and it’s given right back to them. These partnerships are truly out of this world.
Today is a great day to spread the love—start doing so by reaching out to us, because there is nothing more that we love than getting your members into the homes that they love!