All in the Family

With the recent Easter holiday as well as some conversations I’ve had with a colleague who happens to be planning a reunion with relatives, the concept of “family” has been a recurring theme lately. Of course, that’s nothing new at myCUmortgage, as our culture lends itself to a familial setting. Along with our credit union partners, we are a perfect example of what a business family strives to be.

The experts at myCUmortgage are always eager to see each other and celebrate special occasions together. Last week was a great example of this when our entire Sales Team visited Dayton for some strategic planning with plenty of time allotted for meeting and networking with fellow experts. A great time was had by all.

That same sense of family extends to our partner credit unions through the annual myCUmortgage Partner Conference, a showcase event that is built on the spirit of family. (If you haven’t already done so, mark your calendars for this year’s conference in Dayton: Monday-Wednesday, Oct. 19-21. More details are sailing your way soon!)

There’s another family at myCUmortgage that you are familiar with but may not know much about: The Monsterverse! Originally developed as a creative way to bring clarity to the complex world of mortgages, the members of the Monsterverse are bold characters, each one representing distinct capabilities and services that myCUmortgage provides its partners. Designed to simplify, humanize and differentiate our comprehensive solutions, this pack of friendly monsters makes us extremely approachable and memorable for partners and prospects.

Much like the ongoing growth of the services and solutions myCUmortgage offers to its partners, the Monsterverse also continues to grow! Because of this, I thought it was time for a re-introduction of the monsters (and an unveiling of the newest member of the Monsterverse). Thanks to the excellent monster bios put together by Kevin and Britton on the Marketing Team, let’s take a closer look at all the monsters and what they represent for myCUmortgage, our partner credit unions and your members.

Cyclops

Cyclops is the original creature behind the Monsterverse and the embodiment of focus, vision and momentum. His message captures who we are: Calling all Monster Mortgage Movers. In today’s mortgage landscape, those movers are the credit unions committed to growing their mortgage programs, serving members well and strengthening their impact. Those are the kinds of credit unions we love partnering with. That drive to grow and keep mortgage programs moving forward is exactly what Cyclops was built to represent.

Octopus

From the beginning, Octopus has represented teamwork, efficiency and the many hands of the myCUmortgage team working together. His message says it best: Many Hands Move More Mortgages. At myCUmortgage, that idea comes to life every day through cross‑functional collaboration, shared accountability and a willingness to step in where support is needed. Whether it’s working as an extension of our partner credit unions, bridging internal resource gaps or delivering the responsive, dependable service our partners expect, Octopus reflects the power of collaboration.

Gorilla

Gorilla became a “monster” by association, but he quickly grew into something more. He represents both the excitement of homeownership and the comprehensive solutions we work together to deliver every day. His message says it best: Raising the Roof on Mortgage Lending. Internally, Gorilla reflects the strength, confidence and execution behind the scenes. He represents the heavy lifting our teams do to support partner credit unions, strengthen mortgage programs and drive meaningful member impact. From powering through complex challenges to celebrating wins together, Gorilla embodies the balance of energy and strength that fuels our work.

Marv

Marv is our Mover, Shaker, Mortgage Maker. A true Monster Mortgage Mover, he represents the speed and efficiency we bring to every partnership, supporting our credit union partners and their members through quick response and streamlined execution. With strong ties to Cyclops and a little Gorilla grit in his roots, Marv brings fresh energy to the Monsterverse. He’s fast, focused and has a serious appetite for making homeownership happen.

As you can see, the monsters at myCUmortgage are more than just pretty faces – they are a way of life! On the surface, they look like cute components of a cool branding and marketing campaign, but at their cores, they are the very DNA of myCUmortgage. I can proudly say, “I’m a monster,” and that I’m a part of this unique Monsterverse.

Now that you’ve learned all about the monsters, do you have a favorite? Let us know which one it is and why you selected them in the comments below. There are no wrong answers. Be confident in knowing you picked a winner because these monsters are the BEST at scaring up more member mortgages!

THIS is How We Mortgage!